1. Data Controller

The data controller for personal data is Boris Firenze S.r.l. Società Benefit, with registered office at Via Savona 94, 20144 Milan, Italy. For any requests regarding this policy or the processing of personal data, you can contact us at the email address: customercare@borisfirenze.com

2. What are cookies?

Cookies are small text files that websites visited by the user send to their terminal (usually the browser), where they are stored and then retransmitted to the same sites on the next visit. Cookies allow websites to function efficiently and improve performance, as well as providing information to website owners for statistical or advertising purposes.

3. Types of cookies used

The website https://www.borisfirenze.com uses the following categories of cookies:

a. Technical cookies (necessary)

These cookies are essential for the proper functioning of the site and to provide the services requested by users. Without them, some functionalities might be compromised. This category includes, for example, cookies that keep the user's session active or remember browsing preferences.

b. Analytical cookies

We use Google Analytics to collect aggregated statistical information on how users use the site (number of visitors, pages visited, time spent on the site, etc.). These cookies are set by Google and collect data in an aggregated and anonymous form. For more information, please refer to Google's dedicated page.

c. Profiling and marketing cookies

The site uses third-party cookies for marketing and profiling purposes, in order to offer personalized advertising content based on users' interests. Specifically, the following are used:

Facebook Pixel: to monitor conversions and optimize advertising campaigns on Facebook and Instagram. More information is available in Meta's Cookie Policy.
Google Merchant Center: to manage and optimize product listings on Google Shopping.

4. Cookie management

Upon first access to the site, an informative banner is displayed allowing the user to:

- Accept all cookies.
- Reject all non-essential cookies.
- Customize their preferences by selecting the categories of cookies to accept.

You can change your cookie preferences at any time by accessing the "Manage cookie preferences" section available in the footer of the site.

Furthermore, the user can configure their browser to automatically refuse to receive cookies or to delete already installed cookies. The methods for managing cookies vary depending on the browser used. Below are links to instructions for the most common browsers:

- [Google Chrome]
- [Mozilla Firefox]
- [Apple Safari]
- [Microsoft Edge]

5. Cookie duration

The cookies used on the site have varying durations:

**Session cookies**: are automatically deleted when the browser is closed.
**Persistent cookies**: remain stored on the user's device until their expiration or manual deletion.

The specific duration of each cookie is indicated in the table below:

| Cookie Name | Type | Purpose | Duration | Third Party |
| _ga | Analytical | Distinguish users | 2 years | Google |
| _gid | Analytical | Distinguish users | 24 hours | Google |
| _fbp | Marketing | Provide personalized advertising | 3 months | Facebook |
| fr | Marketing | Provide personalized advertising | 3 months | Facebook |

6. User rights

In accordance with the GDPR, the user has the right to:

- Access their personal data.
- Request the rectification or erasure of data.
- Object to the processing of data.
- Request restriction of processing.
- Data portability.

To exercise these rights, you can contact the data controller at the email address: customercare@borisfirenze.com

7. Changes to this policy

This Cookie Policy may be subject to changes. We recommend consulting this page regularly to stay updated on any changes. The last modification was made on April 13, 2025.

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For more information on cookie management and personal data protection, please consult our Privacy Policy