From September 25 to 28, 2025, Boris Firenze took part for the first time in White Milano, one of the most prestigious international showcases dedicated to contemporary fashion.
A debut that represents a further step forward for our brand, towards an increasingly defined vision that combines Florentine craftsmanship, material research, and a slow-fashion approach.
A discussion with industry professionals
Participating in White meant engaging in dialogue with buyers, distributors, and professionals from all over the world. A valuable discussion that allowed us to gather direct feedback on the value of the collections presented, from the coconut effect texture of the Illusion model to the technical and refined weave of Serendipity, up to the lines of the luminous Wanderlust.
There was also great interest from foreign markets.
Looking to the future
The expansion of collaborations with retailers and buyers who share the same sensitivity towards quality, a passion for craftsmanship, and who can combine elegance and durability over time continues.
Read an article about us here - click here
They also talk about us in this article - click here